about

Ninesevenone (971) is more than a brand, it’s a movement born from the UAE’s creative spirit.

Rooted in Emirati culture and inspired by global artistry, 971 exists at the intersection of design, fashion, and community.

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We are a multidisciplinary brand and creative hub built for those who see the world differently — for artists, designers, storytellers, and dreamers who believe in the power of creation.

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At 971, boundaries blur between art forms. Each project, collaboration, and event is a dialogue between tradition and innovation, heritage and modern expression, individuality and collective identity.

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Beyond products & services, we cultivate a community. A space to connect, share ideas, and inspire one another. Whether through exhibitions, collaborations, or creative gatherings, 971 is where imagination finds its home in the UAE.

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971 — where creativity meets culture.